We are continuing on with our email marketing series. We’re in the third week. And today’s particular episode is about:
What Is the Difference Between an ESP (Email Service Provider) and a CRM (Customer Relationship Management System)
First off, let’s go over what they stand for so that may help right there.
ESP stands for email service provider.
CRM stands for customer relationship management.
The problem is that people are using these two acronyms interchangeably all the time. I’m not sure that they know exactly what they stand for; I think that’s why they just get used interchangeably.
The problem is when you’re new to this whole environment. And you don’t know what they stand for. And you don’t know how to use them. And what you’re supposed to do with them, it starts to get really confusing.
In fact, I think it was a couple years ago when I realized that I was listening to my business gurus that I follow. And they were using them interchangeably.
And then, it got to the point where a couple of ’em were like, “I don’t even know what this stands for. I don’t even know which one means what. What am I supposed to be using?”
I’m like, “Alright, if you guys don’t even know, somebody needs to figure this out.” I went, I figured it out. And it’s like, “Okay, now it makes total sense.”
I think the problem is, it’s one of those things that if it’s not your job specifically, you don’t really know all the intricate details of it.
But you wanna get to know the details especially of ESPs because even if you’re just starting your business, it is something you’re gonna need to use…
This episode is sponsored by your FREE MailChimp Email Marketing How-to.
If you have a business, you know you need an email list.
But, what if you’re just starting out, and your budget is close to zero. Or, maybe your budget is actually zero when it comes to using an email service provider right now. What are you gonna do?
In this free gift that I have created for you, it’s called MailChimp Email Marketing How-to. I show you how to use MailChimp’s free service.
So, MailChimp lets you use their service for free, with a few limitations for up to 2000 people on your list. And that sounds great.
But, here’s the problem with that. The way they have it setup, it’s not intuitive on how to use their free service if you have more than one thing that you’re giving away.
So, basically you create these lists. But it’s only good for one thing that you’re giving away. If you go to give something else away, then it changes the first thing. Does that make sense? Well, anyway, you’re gonna grab this free gift.
Let’s say to get people on your email list, you have two to three different freebies that you’re trying to give away. But to set up to the three lists, it’s a bit tricky.
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And that’s it. We will see you in the next episode.