Want your website to show up in Google search? Let’s talk about what is SEO.
Most people don’t like SEO (search engine optimization). Right?!
If you have a website, it’s seen as a necessary evil.
And most people think it’s just about finding keywords & stuffing them anywhere they can in their posts and pages.
But in reality, it’s much more than that. And at the same time, it’s not as hard as you think.
In the video below, we go over what is SEO, why you should care, and what matters when it comes to SEO. If you prefer to read instead of watch, the text below the video goes over the same points.
What is SEO?
It’s what you do to rank in search engines.
Any search engines. That includes Google. But it also includes things like Facebook, Pinterest, etc. Anywhere people would go to find what they are looking for.
The “search engines” use algorithms to look at what is on your website page/post and decide what it is about.
Then the “search engines” use that info to decide how relevant your page/post is compared to what the user is looking for.
If it’s relevant, your page/post will be shown to the user. Along with all the other relevant pages/posts.
Why should you care about SEO?
If you want your pages shown in search engine results, you have to get your SEO right.
It’s how YOU get YOUR people to find YOU!
And as a side benefit, it’s helps your users navigate your website easier, too. Win-win!
What matters with SEO?
Below are 7 topics that really matter when it comes to SEO and ranking well in search engine results. (More posts are coming that will dive deeper into these topics. I’ll come back and link them up.)
Is the content relevant?
The first one (and kind of the big one); is the content relevant?
The search engines want to know that the content that you have going up on your website is relevant to what people are searching for.
For an example, let’s say I’m a searcher. I am looking for a post about green smoothies because I want to know how to make an awesome green smoothie.
The search engines only want to show posts that are about green smoothies.
So you need to make sure that your content is relevant.
How they figure that out is by keywords. You’ve used keywords within your post that say that it’s about green smoothies.
⇒ ⇒ If you want to know about keywords, I have a couple videos that I did before.
- What is a keyword and why should you care?
- How to use Google Keyword Planner to find keywords
- How to use Google Trends to find keywords
- How to use Search Fill-In to find keywords
- How to use Pinterest Search Fill-In to find keywords
Is it good quality content?
The second thing that search engines are looking for… is your content good-quality content?
One of the ways that they know that is, when they show it up in search engine rankings and people click on it, are they staying there a long time? Is it the topic that they’re looking for?
Usually if it’s bad quality, people are going to click away right away, so that’s how they’re going to know.
It’s like, “Ooh, that may not necessarily be the best quality content.”
Something you really want to concentrate on is making sure that post is well written.
Make sure it has some nice images that keep the people entertained and on your website. And they are related to the topic that they’ve been searching for.
Do you have internal links?
Another thing that they’re looking for is if your post has internal links.
What I mean by this is… let’s say you have a post about green smoothies. But then you link to a pineapple smoothie that you made. Or you link to why green smoothies are healthy for you.
What the search engines are actually looking for is that your other content on your website is actually related to this post that you wrote about. Because it wants to know that your website has a nice, consistent overall theme.
If all of a sudden, you decide to write about green smoothies because it’s the popular thing at the time. But you don’t have anything internal that you can link it to because your website is actually about… Technology.
How is that related? You’re not going to have any internal links.
Another thing that you get with having those internal links is people stay on your website longer. The longer that people are on your website, the higher it’ll rank.
Another example of internal links is up under “Is the content relevant?” you can see how I linked to a bunch of other posts because they are relevant to the topic.
Are your meta descriptions, meta titles, and headlines relevant?
Another thing that matters to the search engines are your meta descriptions, your meta titles, and your headlines.
These are the places where you want to put your keywords, as well as in the rest of your content.
Your meta description is the description that show up when you look at search results.
When you do a search, and the title comes up. Then there’s that little description below. It’s about 150 characters or something like that.
That’s your meta description. You want to make sure that that description entices people to click on the link.
Since we’re on that topic: the meta title. That’s the title part that shows up in the search results.
You want to make sure that it shows the searcher that the content that you have is very relevant, so they will click on it. The more people click on it, the more that the search engines will show it in the search engine results.
Headlines are kind of the same as the title. When you have it as an H1 tag or an H2 tag in your blog post, then the search engines automatically think, “Okay, this is what the title of this post is, so this is what it’s all about.”
Meta descriptions, meta titles, and headlines are where you want to have your keywords.
Are your image alt tags relevant?
Image alt tags were originally meant for (and are still used for) people that have seeing impairment.
When they go on a website, they can’t see the images. When the screen reader software comes to the image, it tells the reader what that image is, if your alt tag is correct.
You want to make sure you fill in those alt tags with what the image is and how it’s relevant to the post that you’ve created.
Does your website load fast?
I’m sure you’re just like me. If a website … I click on it, and it takes more than five seconds (maybe six) to load, I’m out of there. I’m impatient. We are an impatient society, and people are gone.
The search engines know that we’re an impatient society. If your website doesn’t load fast, they’re not going to show it in the results.
The search engines know people aren’t going to stay.
Is your website responsive?
What this means is, your website shows on a regular computer screen. It looks nice on your regular home computer.
But then you’ve got people looking at it on their tablets or their iPads. Or they’re looking at it on their phone.
If you have a responsive website, it will automatically make it so it’s user friendly in those different formats.
Almost all websites themes or templates come as as responsive.
Some people still talk about having a separate, mobile version of their website, but the search engines are really pushing “responsive.” They are giving preferential treatment to responsive websites.
They want to know that it’s going to work on all size of platforms.
There’s a million different sizes, it seams. You’ve got your iPhone 6. You’ve got your Android phone. You’ve got your iPhone 7. You’ve got your iPad mini. You’ve got your iPad. You’ve got your laptop. You’ve got your big computer. You want to make sure that your website has a responsive design.
Those are the seven things that matter when it comes to SEO.
As time is going on, I’m going to make more videos and posts that go over each one of these things in depth. I will come back and link them.
If you want to throw your hands up in frustration every time someone tells you to make sure your blog posts are SEO-ed, go ahead and click the image above for your Blog Post SEO Checklist.
It’s a step-by-step checklist to make sure that you SEO all the main points of each blog post correctly. All you have to do is print this out, go through your blog post, and go through the checklist, step by step. Then you know that your blog post will be SEO-ed perfectly.