Freebie, also called lead magnet, freemium, opt-in, etc.

In this week’s episode, we go over what is a freebie and why you want to have one.

Last week we talked about how you need content to have available on a regular basis to help your ideal client know all about you and how you know your topic. You share info with them to help them along in the quest. And they turn around and use you as their go-to source for that topic. Because they know they can trust you.

This week we talk about freebies. How you can use them to give your ideal client a quick win and get them on your email list.

***NOTE*** I realized while editing that I kept going back and forth between calling this a Content Creation Series and a Content Marketing Series. Either one is fine. But it is basically a Content Marketing Series.

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