Have you ever wondered why everyone raves about the Google Keyword Planner?
Well, it’s a fabulous (and free) way to find keywords and keyword suggestions. (Click here to learn What Is a Keyword & Why You Should Care)
AND… the suggestions are coming from Google. That means Google is telling you what people are searching for in… Google. Which is where we want our pages and posts to rank. Right?!
Have you ever wondered how to use the Google Keyword Planner?
You are in luck! Watch the video below to find out how to use the Google Keyword Planner. You can read the instructions too. But I suggest watching the video at least once so you can get a good idea of what exactly I am talking about.
Let’s get to learning about Google Keyword Planner and how it can help you find the right keywords for your website.
Google Keyword Planner
1. The Google Keyword Planner is one of the tools that you can use to find keywords. You can just type “Keyword Planner” anywhere in the search bar. It’s the easiest way to find it.
If you’re searching through Google, of course, it will come up at the top because they want to show their Keyword Planner. You’re just looking for this adwords.google.com/home/tools/keyword-planner/. It’s easier to just search for “keyword planner.”
2. When you get to this screen here, you’ll be in Google AdWords. As you can see up here, you’re going to want to click sign in.
(You will need a Gmail account. If you do not have a regular Gmail account but you have one of the G-Suit accounts, that will also work. It just has to be through Google. If you don’t have one, just go ahead and set one up.)
I’m going to use one of my ancient ones here. Then you’ll click next.
3. Enter your password. Next.
4. You’re going to get to this page right here, and it’s going to want you to type in your website here. You don’t have to worry about that. You’re going to click this “skip the guided setup.” We don’t want to do any of this information that’s on the screen, just skip it.
5. You’ll be taken to this page where it will want you to fill in more information. Just click “save and continue.”
6. Once you hit this page right here, you’re not going to worry about any of this stuff. Most people see this page and get freaked out. They don’t want to create their first campaign. Don’t worry about it. You’re going to go up to the top navbar here and click on “tools.”
7. Once you click on that, you’ll get this drop-down box. You’re going to go all the way down to “keyword planner.” Click on that. (You don’t have to sign up for any of this AdWords stuff. All you need is that Gmail account or G-Suite account, that’s it.)
If you ever get back to that page, just know the keyword planner is under tools. That’s where you’ll find it just up in this little “tools” thing here.
8. We’re at the keyword planner. Now you’ll see this. It might look a little bit confusing. If you want to go through their tutorial on how to use a keyword planner, you can, but we’re not going to get really in depth in it because we’re just looking for it for ideas for keywords. Their tutorial is for if you are going to start running ads.
Under here, into the green part, where it says “find new keywords and get search volume data.” Right under that, you’ll see “search for new keywords using a phrase, website, or category.”
You’re just going to click on that, and it will give you this nice drop-down here. What you want to put in here is in this first box is your general ideas.
For instance, let’s say I am looking up… smoothies, that’s going to be our topic. Smoothies.
If you want to do more than one phrase at a time, which I suggest because it kind of helps you compare if you have a few ideas, you can either separate them by a comma, or just hit enter and go to the next line. It’s the equivalent of separating it by a comma.
I’m doing smoothies, smoothie, green smoothie, and quick smoothie. I want to see, which one of these ranks better. I’m trying to get an idea of the title headline for a post that I’m doing because, let’s say I have a food blog, and I want to do a post about smoothies.
(Also if you have a specific landing page and you want to get some ideas (or a competitor’s landing page) you can type that URL in here. This will help you select by product or category. Right now, what we really want to work on is just the actual keywords to get some ideas.)
9. Once you’ve typed those in, you’re going to click “get ideas” and then this is going to pop up. The first thing that it will show you in this box up here is your keyword ideas. These are the specific ones that you typed in.
According to this one, green smoothie gets an average (here see under average monthly searches) 10,000 to 100,000 monthly searches but the competition is low.
Now, the “competition” is if you are … (you can just hover over this question mark if you want to read it.) That is for those are for people that are actually advertising for that.
Competition is not how many people are ranking for it. That’s how many people are buying ad space for it. If you wanted to buy ad space, this suggested bid, it’s only $1.04.
Quick smoothies, now, you’ll only get 100 to 1000 people for the average monthly searches looking for that. (It’s even cheaper to buy ad space, but we’re not worrying about ad space. What we just want to see is how many people are searching.)
I want to know the best title for a post. “Green smoothie” gets a lot more searches than “quick smoothie.” Then “green smoothie” will automatically also have “smoothie” in it. I’m probably going to use “green smoothie” instead of “quick smoothie’ in my headline title that I’m going to want for my blog post.
10. If you scroll down, it’s going to give you some things that are similar to what you typed in before. You want to really look at these here because you can see there’s “smoothie recipes.” You can see there’s quite a few searches each month for “smoothie recipes” or “healthy smoothies.” These are ideas that might work for you.
For an example, I was actually planning on a blog post coming up that is just about basic search engine optimization (SEO). I looked up “basic SEO.”
Down here under ideas that it gave me it said “SEO basics.” More people actually search for “SEO basics” than they do for “basic SEO.” So, I’m going to flip that title around.
This is how you’re going to use the Google Keyword Planner tool for your purposes for getting some ideas for your keywords.
If you want to throw your hands up in frustration every time someone tells you to make sure your blog posts are SEO-ed, go ahead and click the image above for your Blog Post SEO Checklist.
It’s a step-by-step checklist to make sure that you SEO all the main points of each blog post correctly. All you have to do is print this out, go through your blog post, and go through the checklist, step by step. Then you know that your blog post will be SEO-ed perfectly.