Did you know that to have your website SEO-ed well, you need to SEO your images, too?
Yep, ya do.
But it’s not as hard as it sounds.
Once you know how to do it and why, it will make total sense.
Then it will be as easy as 1, 2, 3, 4. And done. Each time.
In the video below, we go over How to SEO Your Images. If you prefer to read instead of watch, the text below the video goes over the same points.
How to SEO Your Images
We’re going to go over four key points that you need to optimize on your images so your images show up in search engines. So your posts that those images are in also show up in search engines.
Before we even get started, what you want to do is you want to make sure you go back and check out some earlier videos and posts that I did talking about:
What are keywords? Why are they important? Why you should care. That’s going to help you figure out the keywords and keyword phrases that you’re going to need to use for your search engine optimization for your images.
SEO Your File Name Before Uploading
Let’s get into point number one.
Before you even think about uploading that image from your computer to your website. The very first thing you need to do is make sure the file name of the image is exactly what you want it to be on your computer.
What happens when you upload that image up to your website?
It pulls whatever file name that you have for that image from your computer. It makes it the URL, and the file name of the image on your website. You can’t change that once it’s uploaded.
But make sure before you even upload your image from your computer, have that file name be exactly what you want it to be. Make sure it is keyword friendly, as well as telling people exactly what the image is.
Check Your Image Size
Point number two is the size of the image, and the size of the file. When it comes to your images going up to your website, size does matter.
There’s two different sizes. You’re going to have the image dimensions. You do not want to upload an image that’s like 5,000 pixels by 4,000 pixels, because that is way too big. It is overkill for what you’re going to want on your website. And for what’s even viewable.
The problem is if you upload that 5,000 by 4,000 pixel image, it’s going to take forever for it to load on your blog post. Then people are going to click away before the image even comes up. You don’t want that to happen.
It doesn’t make it better viewing on your website anyway. The internet can only show an image that’s around 1200 by 1200 pixels. Computer screens don’t go much bigger than that.
The second part of that size the actual KB (or MB) size of the file. That will also affect how long it takes to upload. (I have a video coming, next week, that is going to give you this great plugin that will actually take care of a lot of that for you, so you don’t really have to think about it.)
SEO Your Title After Uploading
Let’s log into your wordpress account and upload an image. It will look like the picture above. We’re looking at an image I uploaded. It says, “Attachment Details” at the top left.
If you go over to the right it says, “File name.”
This is why you want to make sure that your image file name is exactly what you want it to be before you ever upload it. Whatever its file name is whenever you upload it, WordPress will pull that as the file name. If it’s Image 2478, this will say, File name, “Image 2478.png,” or, “.JPEG.”
You don’t want it to say that. You want it to have good keywords in that so your SEO is good for your image. The example in the picture above has “Google-Keyword-Planner-Keyword-Smoothie.png” as it’s File name.
The other place it shows is the URL. It looks like the URL is in a box there, below File name, file type, uploaded on, file size, and dimensions. It looks like you should be able to click it, but you can’t. It’s grayed out.
You can click. You can highlight it. But you can’t change it.
Those two things (file name and the URL) are already set, so that’s why you need to have that file name set before.
Below URL, you will see Title. You can change this. You want keywords and a good description of the image.
SEO Your Alt Tag (Alt Text)
Then right below that you’ll see “Caption” and “Alt Text.” You want to make sure Title and Alt Text are the same. They have your keywords but they also describe what the image is.
Depending on what plugins you use for what, they may show up in Pinterest, or something. (I’ve used different plugins to Pin my images. And different plugins pull titles and descriptions from different places. *sigh*)
The main reason for Alt Text is for visually impaired people.
People who are visually impaired have a software on their computer that tells them what the image is based on what you put in the Alt Text.
If you have something else in there that doesn’t fit with what the image is itself, or what your blog post is about, it’s not going to make sense to somebody who is visually impaired.
That is what it was originally intended for and is still used for right now. Please make sure that it makes sense to somebody who is visually impaired and tells them what the image is.
You want it to have something to do with your image and your keywords, because search engines also check Alt Text, expecting it to have SEO properties.
These are the places that you want to make sure that you have your image SEO correctly.
You want the file name before you upload it. You want to check that file size, and the dimensions. Then you want the title. And the alt text two spaces below that. Those are the four things that you need to worry about.
If you want to throw your hands up in frustration every time someone tells you to make sure your blog posts are SEO-ed, go ahead and click the image above for your Blog Post SEO Checklist.
It’s a step-by-step checklist to make sure that you SEO all the main points of each blog post correctly. All you have to do is print this out, go through your blog post, and go through the checklist, step by step. Then you know that your blog post will be SEO-ed perfectly.