Do you ever search for anything online from your phone? Yes?

Guess what? So do a lot of other people. Like over half of online searches are done on some type of mobile device.

And if you have a business online, you want to be found through searches, right?

What if I told you that you could have an edge over your competition in mobile searches? Would you want to hear about it?

Now you are still going to have to do your SEO (search engine optimization) and your keyword research, but only a few websites are using this very important feature. And if you jump on it now with your website, you can put yourself way ahead of the pack when it comes to showing up in mobile searches.

Oh, and this is kind of important if you want to be showing up at all in mobile searches in the future, so I would read on if I were you. Just sayin’.

So, what is this thing I speak of? It’s AMP, Accelerated Mobile Pages.

What is AMP?

I can’t really say it much better than they do, so I will just quote them. Here’s the quote.

“The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”

Basically it strips out all of the extra “stuff” on your web page that slows it down to an itty bitty crawl when you are trying to load it on your mobile device. Your phone, tablet, iPad, etc. When you read a page that has AMP, you just get words and images. That’s it.

It makes a much more user-friendly experience. The pages load faster, almost instantly. I don’t know about you, but if a web page takes more than a few seconds to load, especially if I am on my phone (which is all the time) I am outta there and on to the next search result.

And faster loading pages also keeps people coming back to your website if they are using mobile search, which is over half of all search traffic. Seriously. Over half of all search traffic is from a mobile device. And you want that traffic. Which brings me to my next point.

Why do you want AMP?

Traffic. Plain and simple.

You want people coming to your website when they search for your keywords, right?

If over half of search is done on a mobile device, you are missing out on a lot of traffic if you don’t have AMP.

Oh, I think I forgot to mention that search engines are favoring web pages with AMP. Yep. They are. Take a look at these screenshots from my phone.

How to get found in mobile search - AMP 1

The cool thing is if you get AMP now, you will be ahead of the game. A lot of the big boys are using AMP because they have a ton of people running their websites and can afford to spend the time making sure they have AMP on all their pages. So, right now, there isn’t much competition for those coveted searches. Just the big boys. And YOU!

You want to get on this now. Before everyone is doing it.

And that leads into…How?

AMP (Accelerated Mobile Pages

How do you get AMP?

If you know code, you can just write some HTML for your website and you are all set. There. Done.

What? What’s that you say? You don’t know code? Or WANT to know code? And you really don’t want to spend all of your time writing HTML for each web page you have?

Fear not, my friend. You don’t have to.

Take a look at the image below. I took a screenshot from the AMP website. These CMSs (content management systems) all have AMP enabled. (Squarespace just added it in beta. I’m so happy.) That means, if you use one of these for your website, you can just click a button or add a plugin and it will do the work for you. Whoo-hoo!

CMSs (content management systems)using AMP

WordPress

But for WordPress (dot org) you need to get the AMP plugin. You also might want the plugin PageFrog. It will make your website look a little nicer when it is in AMP form and it also works for Facebook Instant Articles. (That’s another post coming. Whew!)

For those who have WordPress dot com, I’m sorry but it isn’t available because you can’t use outside plugins. Hopefully they will be getting it soon. I can’t see why they wouldn’t, but who knows?

Squarespace

It took a while, but Squarespace finally has AMP in beta. Just go to Settings and Blogging. Scroll down to the bottom and click the Accelerated Mobile Pages (beta). Done!

AMP Squarespace instructions

Drupal

I used to use Drupal but haven’t for quite a while, so I’m not sure how to enable it there. But I’m sure if you use Drupal, you probably know how to find it. It’s a little more on the techy side.

Yeah, I’m not sure what Hatena and Marfeel are. So, I’m just gonna skip that.

That’s all about AMP (accelerated mobile pages). See how it’s kind of important.

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