Last week we went over why the customer is always right. (You can check out the post here.)
Here’s a hint. It’s because they are paying you. Without a customer paying you, you don’t have a business. You have a hobby.
But the customer is not always right. And here’s why.
They Do Not Need to Be YOUR Customer
Here’s the thing. Just because they are a customer, doesn’t mean they have to be YOUR customer.
It’s true that the customer is the one who brings in the cash and makes you business and actual business. And you should be focused on them and what they want.
But you still have a choice.
The 80/20 Rule
Most of us have heard of the 80/20 rule. Also called the Pareto Principle. It can be applied to so many things, including your customers.
Basically, 20% of your customers are responsible for 80% of your income. And vice versa.
It also means that it’s about 20% of your customers that are causing 80% of your pain.
People Who Don’t Respect You or Your Time
Since it is most likely that the demanding customers who don’t respect your time are NOT contributing to that 80% of your income, don’t work with them.
You don’t need to subject yourself to working with clients who don’t respect you. If you are really good at what you do and want to help people, there are plenty of people who do respect your time to work with.
Now, you don’t have to be mean about moving those clients along. No kicking to the curb dramatic displays.
You can always suggest others that might be a better fit. I’ve heard so many stories about clients that were nightmares. Then they were gently moved on to another suggestion. And they ended up being the dream client for the new business. The personalities just meshed better.
Who You Work with Is Your Choice
Even if you think you “have” to work with someone for the money or exposure, it really is ultimately your choice whether or not you work with them.
You may have to make some sacrifices while you attract that clientele that you want. But every decision you make really is your choice.
Ultimately you need to choose you or someone else will make your choices for you. You don’t want that. (Got that from James Altucher and his book Choose Yourself. It’s awesome!)
How to Get Your Ideal Client to Come to You
One way you can get your ideal client to come to you is to gear all of your marketing toward one person: your ideal person.
Your marketing = blog posts, sales pages, social media, ads (FB or other), flyers, brochures, etc.
When you are crafting any of the above, have 1 person in mind. Define your ideal client and write everything as though you are writing to that 1 person.
You will be amazed at how doing that will attract that ideal person toward you. And a side benefit is that it causes your non-ideal client to self-select themselves out.
Now it is time to take some action.
Get our your planner, or whatever you use to schedule yourself. Choose about 2 hours where you can be uninterrupted. Block out that time. Nonnegotiable!
You are going to sit down with pen and paper and write out everything about your 1 ideal client. Everything that you can think of. Name, age, gender, where they live, what they do, what they like, etc. Absolutely everything that you can think of to flesh out this person as much as possible.
And from now on, this is the person you visualize whenever you create any marketing.
If you want to throw your hands up in frustration every time someone tells you to make sure your blog posts are SEO-ed, go ahead and click the image above for your Blog Post SEO Checklist.
It’s a step-by-step checklist to make sure that you SEO all the main points of each blog post correctly. All you have to do is print this out, go through your blog post, and go through the checklist, step by step. Then you know that your blog post will be SEO-ed perfectly.